Innovate & Practice beyond Aesthetics - Stone Brand Upgrading
I. Viewpoint: the Planning Idea to Foster Innovation in Traditional Stone Industry
1. From the aspect of products: by drawing inspiration cross-field and launching original designs together with cross-field designers to break stereotyped boundaries of the market.
2.From the aspect of marketing model: by adopting F2C system, narrowing the spread of brand, cutting market cost and building the brand image as lean and mean to make progress.
3. From the aspect of industry innovation: advocating refined division of industry, separating factory from brand and establishing a learning industry.
II. Lecture Case - Foreign Marble / Ceramic Tile Brands
domestic - Artmore
domestic - Lapure
domestic -Yingliang Five Warehouse - Stone Museum + Pan Household Model
III. Suggestion on the Stone Industry and Brand Building.
IIII. Cooperation Planning.
1. Launching a new marble Pan household brand. (will be announced when the time comes)
2. Promoting brand cooperation.