Architect-Oriented Relationship Marketing


何佳鹤 He Jiahe


讲稿摘要 /Abstract of Speech:


To develop the topic around how to build sound cooperation with architects, this speech will center around and discuss about the importance of channel building and direct relationship marketing with architects. By dissecting the traditional stone industry, this speech will help people to get to know the fundamental difference between space designers and architects, and propose the methods to contact architects to provide the latter with project resources. It will help with the understanding of the real demands of architects with which a consistent and stable communication can be built, so that the final goal of strategic layout and coordinated cooperation can be realized.