Future of Natural Stone in the Age of Artificial Materials

人造石时代的天然石材未来趋势

ANIL TANEJA


讲稿摘要 /Abstract of Speech:

      科技创新和现代营销手段产生的替代性材料给天然石材行业带来了前所未有的挑战。过去四十年的行业商业模式(石块--石板--石砖)看起来已经过时。

      整个行业亟需在各个层面进行自我革新。行业应开发出新的可持续性的商业模式,而不是仅仅期望通过投入破坏性的价格战来维持原有的市场份额。

      新的经营方式需要追本溯源,强调精湛技艺,这点从来都是根本。该方式重点在于以现代的方式开展所有阶段的设计,开发出具有广大吸引力的应用产品。天然石材的特殊性在于其强度,这点既不是限制也不是缺陷。我们应认识到替代性材料将持续存在,通过创造和推广新的应用产品,天然石材行业能够回到一个蓬勃发展,制造就业机会,不断壮大的行业。


NATURAL STONE INDUSTRY IS FACING UNPRECEDENTED CHALLENGE DUE TO THE APPEARANCE OF ALTERNATIVE MATERIALS AS A RESULT OF TECHNOLOGICAL INNOVATION AND MODERN MARKETING METHODS. INDUSTRY BUSINESS MODEL OF LAST FOUR DECADES( BLOCKS-SLABS-TILES) LOOKS OUTDATED.

INDUSTRY NEEDS TO URGENTLY REINVENT ITSELF AT ALL LEVELS. THE INDUSTRY NEEDS TO DEVELOP A NEW SUSTAINABLE BUSINESS MODEL INSTEAD OF SIMPLY TRYING TO DEFEND PREVIOUS MARKET SHARE BY GETTING INTO DESTRUCTIVE PRICE WARS.

THE NEW APPROACH GOES BACK TO THE ROOTS, HIGHLIGHTING CRAFTSMANSHIP, WHICH HAS ALWAYS BEEN ITS ESSENCE. THE NEW APPROACH FOCUSES ON DESIGN INTERPRETED IN A MODERN WAY, INCORPORATED IN ALL THE STAGES,  AND IN THE DEVELOPING OF NEW APPLICATIONS WITH MASS APPEAL. THE UNIQUENESS OF NATURAL STONE IS ITS STRENGTH, NOT A LIMITATION OR DEFECT. BY RECOGNISING THE NEW REALITY THAT ALTERNATIVE MATERIALS ARE HERE TO STAY, BY CREATING AND MARKETING NEW APPLICATIONS, NATURAL STONE INDUSTRY CAN ONCE AGAIN BE A PROSPEROUS, EMPLOYMENT GENERATING, GROWTH INDUSTRY.